The Basics

  • Improve the quality and consistency of product data across all channels
  • Streamline the onboarding process for suppliers and data providers
  • Stop dreaming of giant spreadsheet monsters coming from outer space to destroy your data!!!
  • Establish one source of truth for product information

WHO NEEDS A PIM?

  • Marketers who value a great omni-channel product experience
  • Data Governance Drivers who want to maintain consistent and structured data within the organisation
  • Buyers who need to strengthen their relationships with suppliers
  • E-commerce Managers who understand the impact of product data quality on online sales

WHAT KIND OF DATA IS IN A PIM?

  • Marketing data (product stories, rich descriptions, labels…)
  • Media files (images, PDFs, videos…)
  • Technical data(measures, ingredients, specifications, …)
  • Users data (comments, rates, …)